Privacy

Privacy Policy for Life Is Loud
Effective Date: 14.2.2025

Life Is Loud ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal and health-related data, ensuring compliance with GDPR.

1. Data We Collect & How We Collect It

We collect personal and health-related information through website forms, cookies, and third-party services, including:

  • Demographic details (e.g., age range, gender)

  • Loud music exposure history

  • Noise-related symptoms (e.g., tinnitus, sound sensitivity)

  • Website usage data via Google Analytics and Google Tag Manager (GTM) (using cookies)

  • Email and marketing preferences via Mailchimp (through sign-up forms)

  • Payment information via Stripe

2. Purpose of Collecting Your Data

We collect your data to:

  • Provide personalised earplug recommendations and calculate noise doses

  • Improve services using Google Analytics and GTM

  • Manage marketing communications via Mailchimp

  • Process payments through Stripe

  • Share anonymised information for academic research (with your consent)

3. Legal Basis for Processing Data

Our lawful bases for processing include:

  • Consent: For health data and communications

  • Contract: For Stripe transactions

  • Legitimate Interests: For analytics and service improvements

4. Data Retention and Deletion Practices

We retain data for 36 months, then delete or anonymise it. Anonymised data may be used for academic research. Secure deletion processes ensure compliance with GDPR.

5. Third-Party Sharing and Their Privacy Policies

We do not share identifiable data for marketing. However, we work with third parties under GDPR-compliant DPAs:

6. Your Rights and How to Exercise Them

Under GDPR, you can:

  • Access: Obtain your personal data

  • Correction: Rectify errors

  • Deletion: Request data removal

  • Portability: Receive a copy of your data Submit requests at: lifeisloud.co.uk/about/#contact

7. Consent Management and Preferences

  • Health-related data is collected only with explicit consent and double-opt in processes(e.g., opt-in checkboxes)

  • Consent records include time, version, and purpose of consent

  • You can withdraw consent anytime at lifeisloud.co.uk/about/#contact

8. Data Protection Measures

  • Encryption secures stored data

  • Authorised personnel have restricted access

  • Routine audits ensure GDPR compliance

9. Cookies, Tracking, and Preference Management

  • We use a GDPR-compliant cookie banner for consent management

  • Users can modify cookie preferences at any time via the on-screen security icon

  • Withdrawal of consent for tracking is always available

10. Policy Updates and Notifications

We update this Privacy Policy when necessary. Revisions will be published here with a new effective date.

11. Contact Us

For privacy-related inquiries, contact us at: